国际化战略之殇——TCL困入围城

国际化是目前企业经营上所面临的一项重要环境趋势,也是目前国内外众多企业发展壮大的一条必经之路。然而我国企业界的名星TCL集团却因国际化战略的迷失付出了沉重的代价和难以估量的探索成本,陷入困境难以自拔。

Internationalization strategy''''s difficulty- TCL is in hot water

At present,internationalization is one important environ-ment trend of enterprise management as well as an essential means to the enterprise development at home and abroad,However,TCL Corp. a famous star in our enterprise field,found it difficult to get out of the heavy losses of incalculable exploration cost because of its incorrect internationalization strategies.