| 消费者网上购物心理分析及对策研究 |
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| 引用本文： | 周振红. 消费者网上购物心理分析及对策研究[J]. 北方经贸, 2009, 0(8): 66-68 |
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| 作者姓名： | 周振红 |
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| 作者单位： | 西南交通大学,经济管理学院,成都,610031;湖北经济学院,武汉,430205 |
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| 摘 要： | 互联网技术的发展，电子商务的兴起，网上购物已经慢慢融入到人们的生活当中。网上购物存在的几大优势满足了消费者的心理变化需求，但网上购物也存在一些不足，从而给消费者带来心理障碍。为了消除这些障碍，需要政府完善相关法律体系和社会信用体系，相关的中介机构尽快建立有权威的电子商务认证中心，引入第四方物流，提高配送效率。企业采取努力提供个性化的产品和服务，丰富网上购物方式，提高企业和产品信誉度等措施来解决。
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| 关 键 词： | 电子商务 网上购物 心理障碍 |
Study on the Consumers' Psychology and the Countermeasures of Online Shopping |
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| ZHOU Zhen-hong. Study on the Consumers' Psychology and the Countermeasures of Online Shopping[J]. Northern Economy and Trade, 2009, 0(8): 66-68 |
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| Authors: | ZHOU Zhen-hong |
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| Affiliation: | ZHOU Zhen-hong (1.College of Economics ＆ Business Administration, Southwest Jiaotong University, Chengdu 610031; 2.Hubei University of Economics ,Wuhan, 430205) |
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| Abstract: | With the development of Internet technology and the rise of e-commerce,online shopping has slowly into people's life.The advantages of online shopping meet the psychological demand of modern consumers,but the disadvantages of online shopping produce the psychological barriers of consumers.In order to eliminate the psychological barriers,the government,the third organizations and enterprises must take some effective measures. |
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| Keywords: | e-commerce online shopping psychological barriers |
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