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国家历史文化名镇预期旅游客源市场分析——以重庆市为例
引用本文:荆怀芳,刘明岩,孙洁. 国家历史文化名镇预期旅游客源市场分析——以重庆市为例[J]. 价值工程, 2012, 31(33): 113-114
作者姓名:荆怀芳  刘明岩  孙洁
作者单位:1. 咸阳职业技术学院,咸阳,712000
2. 西安外事学院,西安,710077
摘    要:
文章采用威尔逊模型,分析重庆市13座历史文化名镇对我国其他省份客源地的旅游吸引力,将客源市场按照吸引力大小划分为两个等级,分析不同等级的客源地对重庆开发历史文化名镇的意义,并希望由此案例,给其他国家历史文化名镇的旅游开发提供借鉴,以实现名镇旅游资源的合理有序利用,带动名镇所在地经济的整体发展。

关 键 词:国家历史文化名镇  预期旅游客源市场  威尔逊模型

Expected Tourist Market Analysis of National Historical and Cultural Towns:Taking Chongqing City for Example
JING Huai-fang , LIU Ming-yan , SUN Jie. Expected Tourist Market Analysis of National Historical and Cultural Towns:Taking Chongqing City for Example[J]. Value Engineering, 2012, 31(33): 113-114
Authors:JING Huai-fang    LIU Ming-yan    SUN Jie
Affiliation:JING Huai-fang;LIU Ming-yan;SUN Jie(①Xianyang Vocational Technical College,Xianyang 712000,China;②Xi’an International University,Xi’an 710077,China)
Abstract:
This paper analyzes the tourist attraction of expected tourist market of 13 historical and cultural towns in Chongqing by using Wilson model,and divides the two levels according to the attraction of tourist market,and analyzes the significance of different levels of tourist generation area in the development of historical and cultural towns in Chongqing,hoping to provide reference for the tourism development of other national historical and cultural towns,so as to realize the reasonable and orderly use of tourism resources,and drive the whole economic development of towns.
Keywords:national historical and cultural towns  expected tourist market  Wilson model
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