中国影视旅游发展的现状及趋势

本文提出影视旅游的概念和特征，以国内外影视旅游发展兴衰为依据，总结概括出影视旅游的发展阶段以及各阶段的特点，指出中国影视旅游的发展经历了从萌芽到发展的时期，目前正处于发展阶段。分析了中国影视旅游发展的现状及存在的问题，提出相应的规划建设对策。最后对中国影视旅游的发展趋势加以预测，指出影视旅游具有广阔的发展前景，将向着旅游客体多元化、旅游主体个性化、旅游内容更新化和规划建设综合化的方向发展。

On the Present Situation and Trend of the Development of China's Movie and TV Tourism

This paper puts forward the concept and characteristics of movie and TV tourism.Based on the rise and fall of the development of movie and TV tourism both at home and abroad,the paper summarizes its developing stage and features.It points out that China has undergone the development of movie and TV tourism from embryonic to developing stage.At present it is in the stage of development.The paper also makes an analysis of the present situation of China's movie and TV tourism and the problems existing.Corresponding countermeasures concerning its planning and construction are put forward.Finally it predicts its developing trend and points out that it enjoys wide prospect for its development.The direction of its development will be:multiple tourism resources; individualistic tourists,changable tourism contents and comprehensive tourism planning and construction.