| 建筑企业多元化战略的研究 |
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| 引用本文： | 颜嘉,周栩.建筑企业多元化战略的研究[J].基建优化,2005,26(6):11-13,21. |
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| 作者姓名： | 颜嘉 周栩 |
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| 作者单位： | 中南大学,土木建筑学院工程管理系,长沙,410075 |
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| 摘 要： | 介绍了多元化战略的理论和类型，并结合建筑企业，分析了实施多元化战略的动因和风险，总结了建筑企业实施多元化战略的成功要素，提出如何正确的实施多元化战略。
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| 关 键 词： | 多元化 建筑企业 核心竞争力 |
| 文章编号： | 1000-7717（2005）06-0011-03 |
| 收稿时间： | 2005-07-26 |
| 修稿时间： | 2005-07-26 |
Research on Diversification Strategy of Construction Enterprises |
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| YAN Jia,ZHOU Xu.Research on Diversification Strategy of Construction Enterprises[J].Optimization of Capital Construction,2005,26(6):11-13,21. |
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| Authors: | YAN Jia ZHOU Xu |
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| Institution: | School of Civil Engineering and Architecture, Central South University, Changsha, 410075 |
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| Abstract: | abstract:this article introduces theory and style of diversification strategy,and related to construction enterprise,analyses the cause and risk of implementing diversification strategy,summarizes successful elements that construction enterprises need in setting up diversification strategy,brings forward how to put diversification strategy in practice correctly. |
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| Keywords: | diversification construction enterprise nuclear competition power |
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