| 企业家认知惰性的管理学思考 |
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| 引用本文： | 童勋,周艳.企业家认知惰性的管理学思考[J].科技和产业,2008,8(12). |
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| 作者姓名： | 童勋 周艳 |
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| 作者单位： | 南京审计学院,南京,210029 |
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| 摘 要： | 企业家作为市场机会的发现者以及企业战略决策的制订者,在很大程度上决定着企业的兴衰存亡。当企业外部环境发生改变时,企业家往往会形成认知惰性,局限于过去的成功经验而不思创新,从而为企业带来衰亡。本文主要分析了企业家认知惰性的袁现及来源,在此基础上给出可能的克服途径。
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| 关 键 词： | 企业家 人力资本 认知惰性 |
The Cognitive Inertia of the Entrepreneur:A Perspective of the Management Science |
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| TONG Xun,ZHOU Yan.The Cognitive Inertia of the Entrepreneur:A Perspective of the Management Science[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2008,8(12). |
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| Authors: | TONG Xun ZHOU Yan |
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| Institution: | TONG Xun ZHOU Yan Nanjing Audit University,Nanjing 210029,China |
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| Abstract: | As the discoverer of the market opportunity and the maker of strategic decisions,the entrepreneur plays a great role in the development of the enterprise.When the outside environment of the enterprise has been changing,the entrepreneur is likely to be caught by the cognitive iner- tia,constrained hy the past success and reluctant to innovation.This paper analyzed the representation and origin of the cognitive inertia,and gave some pertinent solutions. |
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| Keywords: | the entrepreneur the human resource capital the cognitive inertia |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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