| 关公文化主题旅游协作联盟的构建研究 |
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| 引用本文： | 苗燕,陈瑛. 关公文化主题旅游协作联盟的构建研究[J]. 价值工程, 2011, 30(20): 305-306 |
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| 作者姓名： | 苗燕 陈瑛 |
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| 作者单位： | 陕西师范大学,西安,710062 |
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| 摘 要： | 主题性旅游协作联盟是一种新型的旅游合作战略模式,其协作基础为相似的空间认知要素、现代化的信息技术支撑和物态化的整合营销品牌。本文选取关公文化作为研究对象,从组织体系、产业集群、品牌营销、保障机制等方面进行主题性旅游协作联盟的构建。
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| 关 键 词： | 关公文化 主题 旅游协作联盟 构建 |
On the Construction of the Thematic Tourism Collaborative Union about Guan Gong Culture |
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| Miao Yan,Chen Ying. On the Construction of the Thematic Tourism Collaborative Union about Guan Gong Culture[J]. Value Engineering, 2011, 30(20): 305-306 |
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| Authors: | Miao Yan Chen Ying |
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| Affiliation: | Miao Yan Chen Ying(Shaanxi Normal University,Xi＇an 710062,China) |
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| Abstract: | As a new mode of tourism collaboration,thematic tourism union is founded on the similar spatial perception,modern information technology and uniform brand marketing.The article takes Guan Gong Culture as object of study,constructs thematic tourism collaborative union in terms of organizational system,industrial cluster,brand marketing,and security mechanism. |
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| Keywords: | Guan Gong Culture thematic tourism tourism collaborative union construction |
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