| 计算机制造业产品差别化成因分析 |
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| 引用本文： | 姜祖岩.计算机制造业产品差别化成因分析[J].价值工程,2011,30(20):112-112. |
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| 作者姓名： | 姜祖岩 |
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| 作者单位： | 北京工业大学经济与管理学院,北京,100124 |
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| 摘 要： | 根据计算机制造业的特点,从客观条件与消费者主观选择这两个方面具体分析了计算机制造业产品差别化的形成原因,并对运用产品差别化战略的计算机制造企业提出了相应的建议。
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| 关 键 词： | 计算机制造业 产品差别化 客观条件 消费者主观选择 形成原因 |
The Cause of Product Differentiation in Computer Manufacturing Industry |
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| Jiang Zuyan.The Cause of Product Differentiation in Computer Manufacturing Industry[J].Value Engineering,2011,30(20):112-112. |
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| Authors: | Jiang Zuyan |
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| Institution: | Jiang Zuyan(Beijing University of Technology Economics and Management School,Beijing 100124,China) |
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| Abstract: | According to the characteristics of computer manufacturing industry,the author analyzed the reasons for the formation of the product differentiation from two aspects——objective conditions and consumers＇ subjective choices,and gave some suggestions to the computer manufacturing enterprises which used the Product Differentiation Strategy. |
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| Keywords: | computer manufacturing industry product differentiation objective conditions consumer＇s subjective choices cause of formation |
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