乡村度假旅游产品开发探讨

乡村度假旅游在我国还是一个新生事物，但发展势头却比较迅猛，逐渐成为乡村旅游发展的宠儿。目前国内关于乡村度假旅游产品的开发研究还比较缺乏。文章在对发展乡村度假旅游意义探讨的基础上，分析总结了目前国内外乡村度假旅游产品的几种主要类型及发展动向，探讨了这类产品的市场需求及特征。最后在分析乡村度假旅游产品要素的基础上，对乡村度假旅游产品开发模式进行了深入探讨。

Study on Development of the Rural Vacationing Tourism Production

Rural vacationing tourism is still a new thing in China, but it developed dramatically in recent years. In the field of theoretical researches, the development of rural vacationing production didn＇t get enough attention. In this paper, it analyzes the significances of the rural vacationing production＇s development, then summarizes some main types and new forms perform of it right now and in future. After that, an amount of market demands and characterigtics of the rural vacationing production are pointed out. On the Basis of analyzing rural vacationing production＇s elements, this paper finally puts forward three types of the production development model.