| 论市场营销策划 |
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| 引用本文： | 许彩国,柳思维.论市场营销策划[J].财贸研究,2003,14(6):94-97. |
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| 作者姓名： | 许彩国 柳思维 |
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| 作者单位： | 1. 南京审计学院工商管理系,210029
2. 湖南商学院经济与管理研究所,410205 |
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| 摘 要： | 市场营销策划属于经济策划的范畴,作为一种高智力的思维活动,其基本特征表现为目的性、超前性、创造性和竞争性等。营销策划在现代市场经济中发挥越来越重要的作用。精心策划,打造品牌,塑造形象,是企业在激烈竞争的市场中立于不败的根本保证。
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| 关 键 词： | 营销策划特征 营销策划作用 |
Theory of Marketing Planning |
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| Abstract: | As a mental issue of high intellctual quality in economic planning,marketing planning has the characteristics of purposeful,foreseeing,creative, and competitive. Planning building brands and shaping image lie at the superior hierarchy of the organizations management and are becoming the ultimate ensurement for organizations to achieve advantages in fierce competition. |
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| Keywords: | Characteristics of marketing planning Functions of marketing planning |
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