| 民营资本投资旅游景区行为中的政府形象分析 |
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| 引用本文： | 张晓明,王真慧,唐瑜.民营资本投资旅游景区行为中的政府形象分析[J].桂林旅游高等专科学校学报,2006,17(3):298-302. |
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| 作者姓名： | 张晓明 王真慧 唐瑜 |
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| 作者单位： | 浙江工业大学,之江学院,浙江,杭州,310024 |
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| 摘 要： | 在旅游业快速发展过程中,景区投资成为民营资本进军旅游产业的热潮.政府行为在热潮中产生积极作用的同时也具有负面影响,给投资行为带来了潜在的危机.从政府形象和景区的可持续发展等角度出发,对民营资本投资景区的政府行为进行了探讨,提出了一些粗浅的对策.
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| 关 键 词： | 民营资本 景区投资 政府 可持续发展 |
| 文章编号： | 1008-6080（2006）03-0298-05 |
| 收稿时间： | 2005-12-24 |
| 修稿时间： | 2005-12-24 |
An Analysis on the Measure of Government in the Investment of Private Capital in Scenic Areas |
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| ZHANG Xiao-ming, WANG Zhen-hui.An Analysis on the Measure of Government in the Investment of Private Capital in Scenic Areas[J].Journal of Guilin Institute of Tourism,2006,17(3):298-302. |
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| Authors: | ZHANG Xiao-ming WANG Zhen-hui |
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| Institution: | Zhijiang College of Zhejiang University of Technology, Hangzhou 310024, China |
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| Abstract: | With the rapid development of China tourism, investment in the field of scenic areas and spots becomes the option of most private capital. Government conduct and support measures play an important role in both vigorous contribution and passive effect in the development of private capital investment in tourism. This article is to probe into the government measure in the operation of practice investment in the scenic areas. The author points out several feasible measures via government to foster the sustainable development of private capital investment in tourism. |
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| Keywords: | private capital investment in scenic areas government sustainable development |
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