Modelling pedestrian go-home decisions: A comparison of linear and nonlinear compensatory,and conjunctive non-compensatory specifications |
| |
Authors: | Wei Zhu Harry Timmermans |
| |
Institution: | 1. School of Computer Science and Engineering, Nanjing University of Science and Technology, Nanjing, PR China;2. College of Mathematics and Informatics, South China Agricultural University, Guangzhou, China |
| |
Abstract: | This paper presents the main findings of an application of several models to predict the go-home decision of pedestrians in shopping streets. Two compensatory multinomial logit models, one with a linear utility function of time and the other with a nonlinear utility function of time, and a non-compensatory conjunctive model are specified. Data about pedestrian behaviour in a major shopping street in Beijing served as input for model estimation. The conjunctive model performs best, suggesting that pedestrians use simplifying heuristics to decide when to end the shopping trip and go home. In addition, the nonlinear multinomial logit model outperforms the linear model, indicating that marginal utility of time decreases with increasing time. |
| |
Keywords: | |
本文献已被 ScienceDirect 等数据库收录! |
|