旅游市场效率及其博弈分析--以旅行社产品为例

虽然我国旅游业发展迅速，国际、国内旅游收入总量大，但是旅游企业的效益和整体市场效率却较低，旅游供需处在一种低水平的均衡点上，为什么会产生这种现象呢?本文以旅行社产品为例，从旅游市场低效率的原因入手，通过对旅游市场博弈及其均衡结果的分析，指出目前只有政府加强市场监督管理，才是提高旅游市场效率的最佳策略选择。

An Analysis of Tourism Market Efficiency and Its Game

Although China's travel industry is developing fast and tourism market is booming, the benefit of tourism corporations and efficiency of the whole tou rism market are low. Why ? Taking the product of travel agency as an example and probing its reasons, this thesis analyses the game and balance results o f to urism market and makes a conclusion: only the government makes great efforts to supervise the tourism market, can the efficiency be raised.