| 我国民营快递企业增值服务发展策略研究 |
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| 引用本文： | 马凌,李琼.我国民营快递企业增值服务发展策略研究[J].改革与战略,2010,26(11):145-147,186. |
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| 作者姓名： | 马凌 李琼 |
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| 作者单位： | 重庆邮电大学经济管理学院,重庆400065 |
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| 摘 要： | 随着经济和社会的不断进步和发展,消费者对快递服务的需求逐渐呈现多样化,传统的＂门到门＂的快递服务已经不能满足消费者对快递服务多样化的需求,发展快递增值服务是我国民营快递企业的必然选择。文章分析了我国民营快递企业发展增值服务的内外部条件及快递增值服务的发展现状,并在此基础上从融资、网络信息化建设、品牌建设、人才建设及研发投入等五方面对我国民营快递企业发展增值服务的策略进行了研究。
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| 关 键 词： | 民营快递 增值服务 发展策略 |
The Strategy of the Value-added Services in Private Express Delivery Enterprises in China |
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| Ma Ling,Li Qiong.The Strategy of the Value-added Services in Private Express Delivery Enterprises in China[J].Reformation & Strategy,2010,26(11):145-147,186. |
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| Authors: | Ma Ling Li Qiong |
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| Institution: | (College of Economics and Management,Chongqing University of Posts and Telecommunications,Chongqing 400065) |
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| Abstract: | With the development of economy and society,customers＇ demands for express become more and more various.The traditional ＂door-to-door＂ express service no longer meet customers＇ demand for diversified express services,so,the author believes that it is a natural choice for our private express delivery enterprises to develop value-added service.In this paper,the internal and external conditions which private express delivery enterprises have to develop value-added service and the development status of private express delivery enterprises＇ value-added service are analyzed,and on this basis,this paper studies the strategy of private express delivery companies how to develop value-added service from financing,network information building,brand building,talent-building and R D investment. |
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| Keywords: | private express delivery enterprise value-added service development strategy |
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