| 基于顾客满意的企业社会责任与其绩效关系的实证研究 |
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| 引用本文： | 胡铭.基于顾客满意的企业社会责任与其绩效关系的实证研究[J].嘉兴学院学报,2008,20(2):74-81. |
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| 作者姓名： | 胡铭 |
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| 作者单位： | 中南财经政法大学工商管理学院,湖北武汉,430060 |
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| 摘 要： | 文章通过运用一个概念模型并提出一些假设：企业社会责任部分地通过顾客满意这个中间变量影响其市场价值；企业社会责任与其市场价值的关系依赖于企业产品质量或创新能力。实证研究表明。顾客满意在企业社会责任和其市场价值之间能够起到中介效应；企业能力在企业社会责任与其市场价值之间能够发挥调节效应。
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| 关 键 词： | 企业社会责任 顾客满意 企业能力 企业市场价值 |
| 文章编号： | 1008-6781(2008)02-0074-08 |
| 修稿时间： | 2007年6月26日 |
An Empirical Study on Corporate Social Responsibility and Performance Based on Customer Satisfaction |
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| HU Ming.An Empirical Study on Corporate Social Responsibility and Performance Based on Customer Satisfaction[J].Journal of Jiaxing College,2008,20(2):74-81. |
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| Authors: | HU Ming |
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| Institution: | HU - Ming ( College of Business Management, Zhongnan University of Economics and Law, Wuhan, Hubei 430060 ) |
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| Abstract: | A conceptual model is used and some hypotheses are put forward in this paper： customer satisfaction partially mediates the relationship between CSR and firm market value, corporate abilities moderate the financial returns to CSR, and these moderated relationships are mediated by customer satisfaction. An empirical study shows that customer satisfaction plays a significant role in the relationship between CSR and firm market value, and that a proper combination of both CSR and corporate abilities is important. |
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| Keywords: | corporate social responsibility customer satisfaction corporate abilities market value |
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