The effects of acculturation on Hispanic Americans' perceptions of shoplifting |
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| Institution: | 1. Department of Marketing, Honorary Professor of International Studies, McCoy College of Business, Texas State University, 601 University Drive, McCoy Hall – Office 424D, San Marcos, TX, 78666, USA;2. Department of Mgmt., Mktg., & I.S., College of Business Administration, Sam Houston State University, SHSU Box 2056, Huntsville, TX, 7734, USA;3. Marketing Department, College of Business, Florida Atlantic University, 3200 College Avenue Davie, FL, 33314, USA;1. Federal Institute of Education, Science and Technology of Rio Grande do Sul, Veranópolis, RS, Brazil;2. School of Management, Federal University of Rio Grande do Sul (UFRGS), Porto Alegre, RS, Brazil;3. Massachusetts Institute of Technology (MIT), Media Lab, Sociotechnical Systems Research Center, Cambridge, MA, USA;1. School of Economics and Management, Nanjing University of Science and Technology, Nanjing, China. 200 Xiaolingwei Road, Nanjing, Jiangsu Province, 210094, PR China;2. Department of Business Administration, Nanjing University of Finance and Economics, Nanjing, China. 3 WenYuan Road, Nanjing, Jiangsu Province, 210023, PR China;3. School of Management, University of Science and Technology of China, 96 Jinzhai Road, Hefei, Anhui Province, 230026, PR China;1. Business School, University of International Business and Economics, China;2. Department of Marketing, Hajee Mohammad Danesh Science and Technology University (HSTU), Dinajpur, Bangladesh;3. Department of Management, Hajee Mohammad Danesh Science and Technology University (HSTU), Dinajpur, Bangladesh;1. Business School, University of Granada, Campus Universitario de Cartuja, Granada, 18071, Spain;2. EAE Business School, Barcelona, Spain;3. School of Management, Zhejiang University of Technology, Boyi Building A, 288 Liuhe Road, Xihu District, Hangzhou, 310023, China;4. ESADE Business & Law School, 08034, Barcelona, Spain;1. Department of Industrial and Information Management, Center for Innovative FinTech Business Models, National Cheng Kung University, Taiwan;2. Department of Industrial Management and Enterprise Information, Aletheia University, Taiwan;3. Department of Industrial and Information Management, National Cheng Kung University, Taiwan;1. Aeronautics Institute of Technology - ITA, Praça Marechal Eduardo Gomes 50, Vila das Acácias, São José dos Campos, SP, 12228-900, Brazil;2. Federal University of Goiás - UFG, Faculty of Science and Technology, Mucuri S/N - Setor Conde dos Arcos - Aparecida de Goiânia Campus, GO, 74968-755, Brazil |
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| Abstract: | Retailers face many issues, some brought by immigration, such as managing and/or appealing to an increasingly diverse population and employees, and other factors such as shoplifting, the prevalence of which continues to grow worldwide. Adoption of the host culture, or acculturation, varies across immigrant groups, increasing the challenge of managing or appealing to ethnic groups. To this end, the aim of this study was to develop and test a framework for investigating perceptions of shoplifting and the effects of acculturation on these perceptions. To test the framework, we surveyed a panel of 651 Hispanic Americans and tested the hypotheses using partial least squares structural equation modelling. The study results indicate that as acculturation decreased, the Hispanics in this study perceived a greater possibility of shoplifting, which might have made them more watchful to prevent shoplifting than did the acculturated Hispanics. As retailers' labor forces and consumers become more diverse, it is recommended that retailers train their employees to be more aware of shoplifting possibilities while maintaining a welcoming and friendly retailing environment. |
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| Keywords: | Acculturation Ethnic Hispanic Perception Shoplifting Retailing |
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