| 消费者信息处理方式研究综述:基于商品评价的视角 |
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| 引用本文： | 张莹,杜克田.消费者信息处理方式研究综述:基于商品评价的视角[J].技术经济,2008,27(8):79-84. |
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| 作者姓名： | 张莹 杜克田 |
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| 作者单位： | 1. 安徽财经大学,商务学院,安徽,蚌埠,233030
2. 安徽商贸职业技术学院,安徽,芜湖,241000 |
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| 摘 要： | 个体的购买决策被认为是一种信息处理过程，信息处理方式能有效揭示消费者将输入信息转化为输出结果的购买决策机制。本文从购买决策中消费者商品信息评价的视角，对消费者信息处理的具体方式、分类及其研究方法进行分析总结，以期为后续研究打下基础。
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| 关 键 词： | 信息处理方式 购买决策 商品信息 消费者 |
Research Reviews of Customers' Information Processing Strategies: Based on Perspective of Goods Evaluation |
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| Zhang Ying,Du Ketian.Research Reviews of Customers' Information Processing Strategies: Based on Perspective of Goods Evaluation[J].Technology Economics,2008,27(8):79-84. |
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| Authors: | Zhang Ying Du Ketian |
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| Institution: | Zhang Ying1,Du Ketian2(1.Business School,Anhui Finance , Economics University,Bengbu Anhui 233030,China,2.Anhui Business College of Occupational Technology,Wuhu Anhui 241000,China) |
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| Abstract: | Individual consumption behavior is regarded as information processing progress. Information processing strategies can effectively reflect consumers’ purchase decision mechanism transforming information received into decision result.Based on the perspective of goods evaluation,this paper analyzes and summarizes information processing strategies as well as its classification and research methodologies in order to serve for future researches. |
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| Keywords: | information processing strategy buying decision goods information consumer |
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