| 体验式经济时代的旅游产品营销策略 |
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| 引用本文： | 钱慧敏. 体验式经济时代的旅游产品营销策略[J]. 上海管理科学, 2004, 0(4): 26-27 |
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| 作者姓名： | 钱慧敏 |
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| 作者单位： | 上海工程技术大学管理学院 |
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| 摘 要： | 在B.Joseph Pine Ⅱ与James H.Gilmore的“体验式经济时代已来临”观点基础上,通过对我国 旅游业的发展状况及旅游产品独特性的分析,提出了旅游企业导入体验旅游营销理念的必要性,并进一步探 讨了体验旅游营销理念在旅游企业营销活动中的具体实施策略。
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| 关 键 词： | 旅游产品 营销理念 体验旅游 营销策略 |
Marketing of Tourist Product in the Age of Experience Economy |
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| Qian Hui- min. Marketing of Tourist Product in the Age of Experience Economy[J]. Shanghai Managent Science, 2004, 0(4): 26-27 |
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| Authors: | Qian Hui- min |
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| Affiliation: | Qian Hui- min |
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| Abstract: | Based on some viewpoints in the age of experience economy put forward by B. Joseph Pine 11 and James H. Gil-more, this paper analyzes the development status of tourism in China and peculiarity of tourist product, offer the marketing notion called experience tourism which is necessary for a tourist enterprise to use in China. It also discusses several specific implementation tactics in the marketing activities. |
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| Keywords: | tourist product marketing notion experience marketing marketing tactics |
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