Cuba: A comparison of work values on Castro's Island with those in the United States

In this empirical study of work values differences between Cuba and the United States, the data reveal findings that confirm the expectations of the conventional wisdom on individualism for a comparison between a Latin culture‐communist system and an Anglo culture‐capitalist system. However, the study findings for collectivism defy this conventional wisdom. Given the dearth of empirical research on Cuba for 50‐plus years, this study should serve as a starting point for subsequent investigation of Cuban work values. Additionally, it should provide preliminary information on the Cuban work attitudes and behaviors for U.S. business interested in engaging in commerce in postembargo Cuba. © 2007 Wiley Periodicals, Inc.