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我国房地产供应链敏捷化策略研究
引用本文:郝生跃,纪烨.我国房地产供应链敏捷化策略研究[J].物流技术,2010,29(8):107-108.
作者姓名:郝生跃  纪烨
作者单位:北京交通大学经济管理学院,北京100044
摘    要:针对我国房地产企业竞争激烈的现状,以供应链管理理论为基础,分析当前房地产供应链及其存在的问题,提出房地产供应链敏捷化策略的四点建议,为优化我国房地产企业价值链,增强房地产企业核心竞争力提供参考。

关 键 词:房地产  供应链管理  敏捷化  敏捷化策略

Research on the Agility Strategy of Real Estate Supply Chain in China
HAO Sheng-yue,JI Ye.Research on the Agility Strategy of Real Estate Supply Chain in China[J].Logistics Technology,2010,29(8):107-108.
Authors:HAO Sheng-yue  JI Ye
Institution:HAO Sheng-yue,JI Ye(School of Economics & Management,Beijing Jiaotong University,Beijing 100044,China)
Abstract:In view of the current fierce competition between real estate enterprises in China,the paper analyzes the existing problems in the real estate supply chain and proposes four suggestions on the agility strategy of real estate supply chain,which will be off referential value to the optimization of real estate value chain and improvement of real estate enterprise core competence in China.
Keywords:real estate  supply chain management  agility  agility strategy  
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