卧龙湖旅游品牌建设研究

提出卧龙湖旅游品牌建设策略——旅游文化品牌的打造和旅游文化品牌的营销。康平县卧龙湖旅游品牌建设应体现康平县的地方文脉特征,凸显"悠然静谧园,神怡湿地村"的塞北明珠特色,抓住游客市场的心理需求,适应人们回归自然的生理需求,从而实现旅游产品的经济效益和社会效益相统一的目的。

Study on the construction of tourism brand of Wolong Lake

This paper presents the Wolong Lake Tourism Brand Construction Strategy-- cultural tourism brand building and brand of cultural tourism marketing. Wolong Lake tourism brand construction in Kangping County,Kangping county should reflect local cultural characteristics,highlight the ＂leisurely quiet garden,Shen Yi wetland village＂ Saibei pearl characteristics,seize the psychological needs of tourists market,adapt to the physiological needs of the people to return to nature,so as to realize the tourism products through the unified economic benefit and social benefit.