| 合作竞争:传媒网络化生存的战略 |
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| 引用本文： | 黄晓军,庄宇鹏.合作竞争:传媒网络化生存的战略[J].河北经贸大学学报,2010,31(6). |
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| 作者姓名： | 黄晓军 庄宇鹏 |
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| 摘 要： | 当前传媒组织向着深度和广度发展,业务合作到资本合作、传媒整合到纵向一体化属于深化发展,而跨媒体、跨地域、跨媒介则属于广化发展。合作竞争逐渐成为传媒组织生存发展的战略,随着影响传媒组织发展的序参量的变化,合作竞争日益细化和复杂化。
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| 关 键 词： | 合作竞争 深化 广化 网络化 序参量 |
Cooperation-Competition:The Survival of Mass in the Internet Context |
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| Huang Xiaojun,Zhuang Yupeng.Cooperation-Competition:The Survival of Mass in the Internet Context[J].Journal Of Hebei University Of Economics and Trade,2010,31(6). |
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| Authors: | Huang Xiaojun Zhuang Yupeng |
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| Abstract: | Currently,the media organizations are developing in both depth and breadth.The cooperation from the service to capital,from the media conformity to the longitudinal integration follow the development in depth while the cross-media,cross-region,and cross-medium belong to the one in breadth.These two directions reflect that cooperation-competition has gradually become the survival strategy for mass media.Along with the foreword parameter's changing that influenced media organization development,cooperation-competition strategy has the profound foundation and inevitable trend of development.Therefore,cooperation-competition is actually the media network survival strategy. |
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| Keywords: | cooperation-competition depth breath network strategy |
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