| 企业的博客营销应用研究 |
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| 引用本文： | 朱传洁.企业的博客营销应用研究[J].商品储运与养护,2011(9). |
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| 作者姓名： | 朱传洁 |
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| 作者单位： | 江西财经大学现代商务研究中心; |
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| 摘 要： | 文中主要论述了在网络营销的模式下,以博客为核心的企业博客营销所面临的主要问题以及相应的解决方法。首先,分析了博客与博客营销的基本概念及我国企业博客营销的应用现状;其次,通过目前国内企业在博客营销中遇到的问题进行深入剖析,揭示出博客营销在人才培养、博客内容管理及博客营销绩效考核等方面所存在的问题,并针对这些问题提出了相应的解决措施。
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| 关 键 词： | 网络营销 博客营销 绩效考核 |
Research on Blog-marketing Application for Chinese Enterprises |
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| ZHU Chuan-jie.Research on Blog-marketing Application for Chinese Enterprises[J].Storage Transportation & Preservation of Commodities,2011(9). |
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| Authors: | ZHU Chuan-jie |
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| Institution: | ZHU Chuan-jie(Research center of Modern Business,Jiangxi University of Finance and Economics,Nanchang 330013,China) |
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| Abstract: | The article mainly analyzes the problems confronted by the Blog_marketing under the environment of e-marketing.and provides corresponding solutions.Fist it introduces the basic concepts of blog and blog marketing and analyzes its advantages and their present situation.Second,by analyzing the problems the confronted for the domestic enterprises in blog-marketing this article reveals the probloms of blog markerting such as personnel training,websites management and blog maketing performance evaluation etc.Thi... |
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| Keywords: | e-marketing blog-marketing performance evaluation |
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