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| 从语用学的角度分析英语广告语言的特点 | |
| 引用本文： | 柯淑萍,洪冬星. 从语用学的角度分析英语广告语言的特点[J]. 内蒙古财经学院学报(综合版), 2006, 4(2) |
| 作者姓名： | 柯淑萍 洪冬星 |
| 作者单位： | 杭州大学,浙江,杭州市,310000 |
| 摘 要： | 本文从大量的英语广告实例入手,探讨英语广告语言的词汇、句式和修辞等三大特点,并从语用学的角度对英语广告语言的语用基础进行分析。 |
| 关 键 词： | 英语广告语言 目标受众 合作原则 礼貌原则 广告 |
Analysis of the Characteristics of English Advertising Language from the Perspective of Pragmatics |
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| Ke Shuping etc.. Analysis of the Characteristics of English Advertising Language from the Perspective of Pragmatics[J]. Journal of Inner Mongolia Finance and Economics College, 2006, 4(2) | |
| Authors: | Ke Shuping etc. |
| Abstract: | In this paper, based on a large quantity of English advertisements, the author discusses three characteristics of English advertising language from the perspective of pragmatics. |
| Keywords: | English advertising language potential consumers cooperative principle politeness principles advertisement |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |