信息服务优先期权定价模型与实证分析

基于所建立的信息服务优先期权定价模型、实物期权定价模型、完善的二叉树模型和完善的Black-Scholes模型,利用样本数据对图书馆信息服务进行了定价研究。结果表明:当基本的下载服务费为3元、服务周期为一年时,四个期权定价模型均表明消费者只需要额外支付约0.2—0.3元即可购买优先期权直接享受下载服务,同时也验证了信息服务优先期权定价模型的有效性。

The Empirical Stugy on Priority Option Pricing of Information Service

This paper studies the option pricing of information services for library, based on the sample data and established information services priority option pricing model, real option pricing model, complete binary tree model and the complete black-scholes model .The results showed that: when the basic download service charges three yuan and with one year service period, the four option pricing models all show that consumers only need to pay an additional fee about 0.2-0.3 yuan, then Priority options can be purchased to enjoy the download service directly, which also verifies the effectiveness of information services priority option pricing model.