价值共创视角下体育非物质文化遗产与旅游资源融合研究

非物质文化遗产与旅游资源融合能够活态保护和传承非物质文化遗产项目，同时能够丰富旅游内容，促进旅游发展，增强游客互动性和体验性。运用文献资料法和比较研究法，在梳理体育非物质文化遗产旅游概念内涵和类型属性基础上，将价值共创理论运用到体育非物质文化遗产旅游，利用DART模型，构建消费者、政府、传承人与企业多主体参与价值共创机制的分析框架，创新体育非物质文化遗产旅游开发和管理模式。研究表明，将价值共创理论运用到体育非物质文化遗产旅游促进了传统管理模式向现代管理模式的转变，改变了企业单边传统封闭的垄断局面，提高消费者的旅游消费体验质量和旅游产品质量和服务效率，提高体育非物质文化遗产传承生命活力。

Research on the Integration of Sports Intangible Cultural Heritage and Tourism Resources from the Perspective of Value Co-creation

The integration of intangible cultural heritage and tourism resources can lively protect and inherit intangible cultural heritage projects, and at the same time it can enrich tourism content, promote tourism development, and enhance the interaction and experience of tourists. Using the literature method and comparative research method, on the basis of sorting out the concept connotation and type attributes of sports intangible cultural heritage tourism, the value co-creation theory is applied to sports intangible cultural heritage tourism, and the DART model is used to construct consumers, governments, and inheritance the analysis framework of the multi-subject participation of people and enterprises in the value co-creation mechanism, and innovative sports intangible cultural heritage tourism development and management models. Research shows that the application of value co-creation theory to sports intangible cultural heritage tourism has promoted the transformation of traditional management mode to modern management mode, changed the unilateral traditional closed monopoly situation of enterprises. Improved the quality of consumer travel consumption experience and tourism products quality and service efficiency. Improved the vitality of sports intangible cultural heritage inheritance.