营商环境视域下巴州旅游知识产权保护研究

旅游者对个性化和精神享受的追求促使知识产权成为旅游市场的核心竞争要素。旅游经营者的知识产权开发意识已经觉醒，但运用商标权、著作权和专利权等知识产权的能力还不足，需要继续培育和加强保护。目前旅游知识产权的保护还不完善，表现为公共服务需求还得不到满足、行政保护有待加强、社会保护发展缓慢。要通过完善旅游知识产权公共服务、强化旅游知识产权行政执法、鼓励旅游知识产权服务机构发展等措施，形成旅游知识产权保护体系，改善旅游营商环境。

The Protection of Tourism Intellectual Property in Bazhou from the Perspective of Business

Tourists'' pursuit of individuality and spiritual enjoyment makes intellectual property become the core competitive element of tourism market. Some tourism operators have awakened their awareness of intellectual property development, but their ability to use intellectual property rights such as trademark rights, copyrights and patent rights is still insufficient. At the same time, the protection of tourism intellectual property rights is not perfect, which is manifested as weak administrative protection and lack of social protection. It is necessary to form a tourism intellectual property protection system and improve the tourism business environment by improving the public service of tourism intellectual property, strengthening the administrative enforcement of tourism intellectual property and encouraging the development of tourism intellectual property service agencies.