| 金融危机下中国服务外包产业发展战略对策 |
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| 引用本文： | 山红梅,杨乐义.金融危机下中国服务外包产业发展战略对策[J].改革与战略,2010,26(4):101-104. |
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| 作者姓名： | 山红梅 杨乐义 |
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| 作者单位： | 1. 西安邮电学院信息与管理工程系,陕西,西安,710061
2. 中国农业银行西安市含光路支行,陕西,西安,710068 |
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| 基金项目： | 陕西省软科学计划资助:金融危机对陕西服务外包业的影响及应对措施(2009Krm19);;陕西省教育厅科研计划资助:陕西省软件和信息服务外包发展战略模式研究(08JK146) |
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| 摘 要： | 在金融危机的大潮席卷全球经济之际，发展服务外包产业对中国具有重要意义。文章从市场开拓、重点业务选择、企业规模提升、人才培养、品牌塑造等方面探讨了金融危机下中国服务外包产业发展的战略对策。
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| 关 键 词： | 金融危机 服务外包产业 重要意义 战略对策 |
On the Strategic Countermeasures of China's Service Outsourcing Industry Under Financial Crisis |
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| Shan Hongmei,Yang Leyi.On the Strategic Countermeasures of China's Service Outsourcing Industry Under Financial Crisis[J].Reformation & Strategy,2010,26(4):101-104. |
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| Authors: | Shan Hongmei Yang Leyi |
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| Institution: | 1. Information and Management Engineering Department;Xi'an University of Post and Telecommunications;Xi'an;Shanxi 710061;2. Branch of Han Guang Road in Xi'an;Agricultural Bank of China;Shanxi 710068 |
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| Abstract: | It is important and necessary to develop the service outsourcing industry during the widely-spread financial crisis. Thus the strategic countermeasures have also been put forward from some aspects of market exploiting, business selection, enterprise's scale promotion, personnel training and brand building, so as to stimulate sustainable development of China's service outsourcing industry under financial crisis. |
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| Keywords: | financial crisis service outsourcing industry necessary strategic countermeasures |
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