| 我国快速消费品物流模式探析 |
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| 引用本文： | 魏国辰. 我国快速消费品物流模式探析[J]. 物流技术, 2008, 27(6) |
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| 作者姓名： | 魏国辰 |
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| 作者单位： | 北京物资学院,北京,101149 |
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| 摘 要： | 通过分析快速消费品以自营为主或以外包为主物流模式的特点和适用范围,提出快速消费品物流的模式选择,并就快速消费品物流模式变革与创新应注意的问题进行了探讨。
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| 关 键 词： | 快速消费品 物流模式 自营 外包 |
Analysis on Logistics Mode of Fast Moving Consumer Goods in China |
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| WEI Guo-chen. Analysis on Logistics Mode of Fast Moving Consumer Goods in China[J]. Logistics Technology, 2008, 27(6) |
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| Authors: | WEI Guo-chen |
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| Abstract: | The paper analyzes the characteristics and applicable scope of FMCG(fast moving consumer goods) logistics modes which take self-support logistics as the main measure and outsourcing as the auxiliary one,proposes how to select FMCG logistics mode and discusses the reform and innovation of FMCG logistics modes. |
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| Keywords: | FMCG logistics mode self-support outsourcing |
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