| 论顾客满意理论在房地产营销中的应用 |
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| 引用本文： | 甘瑁琴.论顾客满意理论在房地产营销中的应用[J].企业技术开发,2005,24(7):108-110. |
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| 作者姓名： | 甘瑁琴 |
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| 作者单位： | 中南林学院旅游与管理学院 湖南长沙410004 |
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| 摘 要： | 自20世纪80年代中期开始,我国的房地产市场需求急剧扩大,房地产业也随之得到飞速发展,文章通过分析顾客满意战略在房地产营销中的应用,希望能为房地产开发商带来些许启迪。
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| 关 键 词： | 房地产 市场营销 顾客满意 客户关系管理 |
| 文章编号： | 1006-8937(2005)07-0108-03 |
| 修稿时间： | 2005年4月1日 |
On the application of the CS theory in the marketing of real estate |
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| GAN Mao-qin.On the application of the CS theory in the marketing of real estate[J].Technological Development of Enterprise,2005,24(7):108-110. |
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| Authors: | GAN Mao-qin |
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| Abstract: | The real estate market has seen a s harply expanding demand and an constantly growing up industry since the middle o f 1980's. With the maturity both of the operator and the consumers, the estate m arket has marched toward the buyer's market. It is of rival importance for the r eal estate developers to deploy a new marketing concept to obtain advantages in the keen competition. This thesis is trying to give some practical advices for t he real estate developers by analysing the application of the CS theory in the r eal estate marketing. |
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| Keywords: | real estate marketing customer satisfaction customer relationship manag ement |
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