游客对歌舞旅游产品真实性评判研究--以西双版纳傣族歌舞为例

以西双版纳傣族歌舞为例，研究了游客对歌舞旅游产品真实性的心理认识，以及各要素对游客真实性体验的影响。研究结论表明：表演人员的妆扮、歌舞表演的主要内容、伴奏时所使用的乐器、表演的气氛、舞蹈的基本动作、表演人员的精神面貌，主持人的解说等对歌舞真实性影响最大；其次为表演人员所属的民族、年龄、表演场地、歌舞培养方式、音乐的节奏旋律是否经过改编、演唱时所使用的语言、演出服装采用日常生活服装；表演人员的性别、表演时间、节目表演的先后顺序对歌舞旅游产品真实性没有影响。

Tourists' Perspectives on the Authenticity Of Ethnic Performance: a Case Study of Dai Minority in Xishuangbanna

Dai Minorities' performance is one of popular tourist products in Xishuangbanna. This paper discusses the factors related to the authenticity of performance from the tourists' perspective. First, Dai minority performance is divided into several basic elements. Then based on the fieldwork, observation and interviews, questionnaire survey is conducted from 25 Sep. 2003 to 10 Oct. 2003. Statistical analysis indicates tourists all think that the dressing of the performers, the performance content, music instrument, the atmosphere, basic posture, the performers' expression and definition of the preside are elements which have the most important impact on the authenticity. Such elements as age and nature of the performer, performing place, bring up mode, whether or not the music rhythm is changing, and tradition of playacting and singing language are elements which are less important. Genders of the performers, when the performance begins and performing order is found to have no effect on the authenticity of the products.