金庸现象的传播环境分析

金庸为处于现代文化虚根危机中的中国人提供了一种象征性的文化认同模式，从传播学视角而言，金庸现象的出现与传播环境息息相关，是特定的传播时代的产物。20世纪50年代香港特殊的文化际遇孕育并形成了金庸热；改革开放后的中国内地，由于社会转型的变化，伴随着大众文化的崛起而出现了金庸现象；金庸满足了20世纪全球华人对中国文化根基极其强烈的反思意识和认同渴望，为我们审视自己民族文化心理提供了一个完整而独特的视点。

An Analysis of the Jin Yong Phenomenon on the Basis of Prevalence Environment

Jin Yong provides a symbolistic model of culture recognition for those Chinese people with cultural emptiness. From the perspective of communication, the appearance of Jin Yong Phenomenon was closely related to the prevalence environment and was the production of a certain communication era, In the 1950s the special Hongkong culture gestated and formed the hot issue of Jin Yong; and in China＇ s mainland with social transformation after the re- form and openning up to the outside world, Jin Yong Phenomenon had come into being with the growth of the mass culture ; Jin Yong satisfies all the Chinese people in the 20th century who have the strong sense of reflection and agreement toward Chinese culture, and brings an integrated and unique view angle for us to survey our own national culture mentality.