以理念创新带动农村消费品消费——以河南省为例

扩大内需尤其是扩大农村消费品消费是最近几年各级党和政府促进经济发展的主要措施。农村市场虽然人口众多,但由于购买力不足,消费观念落后以及市场环境不成熟等原因,导致农村消费品市场消费水平低下,消费结构不合理。农村消费品市场蕴藏着巨大的市场开发潜力,有关各方应通过增加农民收入,改善农村消费环境,创新消费理念,针对农村消费特点优化营销组合等措施,积极扩大农村消费品消费,促进经济持续、平稳、健康发展。

Conceptual Innovation Boosts Consumption in Rural Areas

Local governments pay attention to expand the domestic demand,especially in the countryside,to promote economic growth comprehensively.However,regardless of the large population,people in the rural areas does not have competitive purchasing power or reasonable consumer attitudes,along with immature consumption surroundings,rural markets for consumer goods develop at a sluggish pace without a scientifically suitable consumptive structure.In addition to create the most appropriate marketing mix,all parties should help to increase farmers’ income,improve the consumption conditions in rural areas and refresh inhabitants’ concepts about consumption.