|
|||||
|
|
| 中国儿童消费行为分析及营销策略 | |
| 引用本文： | 杜鹏. 中国儿童消费行为分析及营销策略[J]. 经济与管理, 2005, 19(7): 38-40 |
| 作者姓名： | 杜鹏 |
| 作者单位： | 中南财经政法大学,工商管理学院,湖北,武汉,430064 |
| 摘 要： | 儿童消费市场蕴含着巨大的商机。儿童在现代家庭的消费结构中有着举足轻重的地位。本文针对儿童消费行为的特点,提出了相应的营销策略。使企业能够更好的做好符合儿童消费市场特点的营销工作,从而取得良好的经济效益和社会效益。 |
| 关 键 词： | 儿童消费行为 营销策略 分析 |
| 文章编号： | 1003-3890(2005)07-0038-03 |
| 修稿时间： | 2005-03-18 |
Analyses of Chinese Children Market Behaviors and Its Marketing Tactics |
|
| DU Peng. Analyses of Chinese Children Market Behaviors and Its Marketing Tactics[J]. Economy and Management, 2005, 19(7): 38-40 | |
| Authors: | DU Peng |
| Abstract: | As children consumption increases, children market plays a more and more important role in family consumption. This paper attempts to offer effective marketing tactics in accordance with the mental and behavioral characters of children consumers for the purpose that enterprises may adjust their marketing service accordingly to achieve better economic and social benefits. |
| Keywords: | children's behavior marketing tactics analyses |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |