| 天津旅游目的地网络营销系统存在的问题及发展对策分析 |
| |
| 引用本文： | 张伟杰.天津旅游目的地网络营销系统存在的问题及发展对策分析[J].价值工程,2011,30(2):159-160. |
| |
| 作者姓名： | 张伟杰 |
| |
| 作者单位： | 同济大学软件学院,上海,200092;天津市房地产开发经营集团有限公司,天津,300061 |
| |
| 摘 要： | 本文从旅游目的地营销的基本概念入手,对天津旅游目的地营销系统的发展现状进行深入分析,得出天津旅游目的地营销系统的建设还存在一定问题,如整体规模小,网站结构单一等;针对这些问题,结合天津旅游业及旅游目的地发展的实际情况,提出天津旅游目的地营销系统的发展对策。
|
| 关 键 词： | 天津 旅游 目的地营销系统 发展现状 对策 |
Problems and Development Countermeasure Analysis of Destination Network Marketing System of Tianjin Tourism |
| |
| Zhang Weijie.Problems and Development Countermeasure Analysis of Destination Network Marketing System of Tianjin Tourism[J].Value Engineering,2011,30(2):159-160. |
| |
| Authors: | Zhang Weijie |
| |
| Institution: | Zhang Weijie(①School of Software Engineering,Tongji University,Shanghai 200092,China; ②Tianjin Real Estate Development Group Co.,Ltd.,Tianjin 300061,China) |
| |
| Abstract: | Starting from the basic concept of the tourism destination marketing,this paper deeply analyzed the developing status of Tianjin tourism destination marketing system,draw the conclusion that the construction of Tianjin tourism destination marketing system still exists some problems,such as the whole scale is small,website structure is single,and so on.Aiming at these problems,this paper proposed the development countermeasures of Tianjin tourism destination marketing system combining with the reality of Tia... |
| |
| Keywords: | Tianjin tourism destination marketing system development status strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
