| 试论导游职业的脆弱性 |
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| 引用本文： | 崔国巍.试论导游职业的脆弱性[J].价值工程,2011,30(3):163-163. |
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| 作者姓名： | 崔国巍 |
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| 作者单位： | 黑龙江东方学院,哈尔滨,150000 |
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| 基金项目： | 黑龙江东方学院高等教育科学研究"十一五"规划课题 |
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| 摘 要： | 旅游业作为"朝阳产业"迅猛发展。可是这个"朝阳产业"非常脆弱,作为旅行社"灵魂"的导游,尤显弱不禁风。由于门槛过低、竞争激烈、管理缺位等原因,导致出现导游职业离职率高、职业认同感低、工作辛苦的现状。
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| 关 键 词： | 导游 脆弱 恶性竞争 |
Discussion on Vulnerability of Guide Profession |
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| Cui Guowei.Discussion on Vulnerability of Guide Profession[J].Value Engineering,2011,30(3):163-163. |
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| Authors: | Cui Guowei |
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| Institution: | Cui Guowei(Heilongjiang East University,Harbin 150000,China) |
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| Abstract: | As a sunrise industry,tourism has developed rapidly.But this sunrise industry is very fragile,as thesoul of travel agency,tour is more fragile.Low threshold,intense competition,absence of management and other reasons result in high turnover rate of tour guide career,low professional identity and hard working status. |
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| Keywords: | guides fragile vicious competition |
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