中国文化对外贸易发展策略研究

文化贸易作为促进各国各民族文化交流的重要方式,被发达国家用来作为推进其强势文化的手段,导致发展中国家出现巨大的文化贸易逆差。中国作为文化贸易的大国,却也是文化贸易逆差的大国。文章从分析中国文化贸易的现状入手,探究中国文化贸易逆差产生的原因,在此基础上提出中国发展文化贸易、改善文化贸易逆差的策略建议。

Research of Development Policy on China Cultural Trade

Cultural trade is an important means to accelerate cultural communion all over the world, which is used by developed countries to advance their mainstream culture, so a lot of developing countries have unfavorable balances of cultural trade. China is a great country of international trade and also has a great deficit in cultural trade. This paper analyzes the reason of the deficit and points out some measures to develop the cultural trade and to reduce the deficit.