Environmental proactivity of hotel operations: Antecedents and the moderating effect of ownership type |
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| Affiliation: | 1. School of Hospitality Business Management, College of Business, Washington State University, 337G Todd Hall, Pullman, WA 99164, USA;2. School of Hospitality Business Management, College of Business, Washington State University, 331C Todd Hall, Pullman, WA 99164, USA;1. The University of Queensland, UQ Business School, St. Lucia Campus, QLD 4072, Australia;2. Griffith University, Griffith Business School, Gold Coast Campus, QLD 4222, Australia;1. Department of Entrepreneurship, Marketing and Management Systems, Nottingham University Business School China, The University of Nottingham Ningbo China, 199 Taikang East Road, Ningbo, 315100, China;2. Department of Supply Chain and Information Systems, College of Business, Iowa State University, 2340 Gerdin Business Building, Ames, IA, 50011, USA;1. Department of Chemical Engineering, National Institute of Technology Durgapur, 713209, India;2. Department of Management Studies, National Institute of Technology Durgapur, 713209, India;1. College of Business and Economics, United Arab Emirates University, United Arab Emirates;2. College of Business and Economics, Qatar University, Qatar |
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| Abstract: | This study examines the relative importance of three influential factors (stakeholder pressure, economic opportunities, and top managers’ personal environmental concern) in shaping managerial attitudes toward adoption of green programs in the hotel industry. The results, based on a sample of 235 top managers of hotels affiliated with three U.S. state hotel associations, suggest that stakeholder pressure is the most dominant predictor of managerial attitudes toward adoption of green programs followed by economic benefits and top managers’ personal environmental concern. In addition, the relationship between managerial attitudes toward adoption of environmental programs and organizational environmental commitment is found to be moderated by the ownership style. The relationship is stronger for independent hotels than for chain-affiliated hotels, indicating a more significant role of managerial discretion in implementing environmental strategies at the independent hotel setting than the chain hotel setting. |
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| Keywords: | Environmental management Stakeholder pressure Economic benefits Environmental concern Top managers’ attitude Managerial discretion |
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