| 2008年北京奥运会品牌文化营销的理念研究 |
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| 引用本文： | 段宝林.2008年北京奥运会品牌文化营销的理念研究[J].特区经济,2008,235(8). |
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| 作者姓名： | 段宝林 |
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| 作者单位： | 宝鸡文理学院,体育系,陕西,宝鸡,721013 |
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| 摘 要： | 现代奥运会已不仅仅是一项体育赛事,奥林匹克运动的影响力远远超出了竞技体育本身,奥运会已经成为一种具有巨大社会价值和经济价值的品牌。2008年奥运会将在北京举行,这将为我国奥运会品牌文化营销提供品牌传播舞台。
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| 关 键 词： | 奥运会 奥运品牌 营销 理念 |
2008 Beijin Olympic Game brand culture marketing's idea research |
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| Duan Bao Lin.2008 Beijin Olympic Game brand culture marketing''s idea research[J].Special Zone Economy,2008,235(8). |
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| Authors: | Duan Bao Lin |
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| Institution: | Duan Bao Lin |
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| Abstract: | The modern Olympic Games already not merely is a sports event, the Olympics movement influence have far exceeded athletics sports itself, the Olympic Games becomes huge social value and the economic value brand. In 2008 the Olympic Games will be held in Beijing, this will provide the brand for our country Olympic Games brand culture marketing to disseminate the stage. |
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| Keywords: | Olympic Games Olympic Games brand marketing idea |
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