探析房地产网络营销

随着房地产需求的不断增长,房地产业面临着巨大的机遇与挑战,传统的营销方式只是将项目信息通过报纸、电视等媒体向消费者进行单向传递,存在诸多缺陷.而互联网的不断发展,使房地产网络营销在增强企业竞争力方面发挥越来越重要的作用.因此,深入分析房地产网络营销的优、劣势,推进多方互动与交流,市场调研,确定目标群,拓宽业务区域等房地产企业网络营销对策的实施,提出加强房地产网络营销管理的建议,对房地产网络营销的研究具有重大意义.

Analysis on Network Marketing of the Real Estate

With the growing demand for real estate,real estate industry is facing great opportunities and challenges traditional marketing methods will only item of information through newspapers,television and other media to consumers for one-way transmission,there are many defects.The Internet continues to develop,so that the real estate marketing network to enhance the competitiveness of enterprises play an increasingly important role.As a result,in-depth analysis of the real estate marketingpriorities,weaknesses,p...