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Identifying and ranking novel indicators of MSMEs innovation potential
Authors:Du?an Markovi?  Goran Jana?kovi?  Nenad Simeunovi?  Bojan Lali?
Institution:1. Faculty of Mechanical Engineering in Ni?, University of Ni?, Ni?, Serbiadusan.markovic@masfak.ni.ac.rs;3. Faculty of Occupational Safety, University of Ni?, Ni?, Serbia;4. Faculty of Technical Sciences, University of Novi Sad, Novi Sad, Serbia
Abstract:ABSTRACT

The aim of this paper is to present the research on the identification and ranking of innovation potential indicators of micro, small and medium enterprises (MSMEs). The main innovation management challenge is to recognise and measure factors that enable innovations. In that sense, the key 6 criteria and 41 indicators that describe innovation potential of MSMEs have been identified, based on expert judgment and the selected literature review in the field of innovation and entrepreneurship. Next, the rank of every indicator based on an expert’s assessment was determined by using Fuzzy AHP approach. A case study was conducted for Serbian MSMEs. The holistic approach, applied in this research for the identification of the innovation potential criteria and indicators, represents novelty and contribution to the literature. The presented procedure of the innovation potential indicators selection and ranking could be used as a bench-marking tool, to help managers to improve innovation capacity of the company.
Keywords:Innovation potential  SME  questionnaire survey  innovation strategy
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