| 论中国电力企业的组合市场营销 |
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| 引用本文： | 王晖.论中国电力企业的组合市场营销[J].兰州商学院学报,2009,25(5):7-11. |
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| 作者姓名： | 王晖 |
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| 作者单位： | [1]首都经济贸易大学,北京100070 [2]中央民族大学,北京100081 |
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| 基金项目： | 2007年北京市"彩虹项目"暨首都经济贸易大学校级重点课题 |
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| 摘 要： | 电力商品的技术经济特征是电力企业市场营销的起点,电力经济的运营模式是电力企业市场营销的基础,电力市场的新特征是电力企业确定市场营销策略的依据,电力企业在市场营销的过程中,要结合电力经济的技术经济特征,系统应用市场营销的思想和方法,注意管理学和经济学提供的合作营销、博弈论和期权期货等新思想和新方法的运用。
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| 关 键 词： | 电力企业 电力商品 电力经济 市场营销 |
On the Combination Marketing of Chinese Electric Power Enterprises |
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| WANG Hui.On the Combination Marketing of Chinese Electric Power Enterprises[J].Journal of Lanzhou Commercial College,2009,25(5):7-11. |
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| Authors: | WANG Hui |
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| Institution: | WANG Hui ( 1. Capital University of Economic and Business, Beijing 100070 ; 2. Minzu University of China, Beijing 100081, China) |
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| Abstract: | The techno -economic characteristics of goods is a starting point for marketing electric power enterprises The Operational Patterns of Power Enterprises is the power basis of enterprises marketing. Electricity market is characterized by the new power companies to determine marketing strategy. Power marketing business in the process, it is necessary to combine the power of the teehno - economic characteristics of the economy; system of marketing ideas and methods; the attention of management and marketing for their cooperation in economics, game theory and options futures and other new ideas and new approaches use. |
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| Keywords: | electric power enterprises electricity commodities electric power economy Marketing |
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