| 顾客资产管理研究综述 |
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| 引用本文： | 张国军.顾客资产管理研究综述[J].南京财经大学学报,2007(2):62-64. |
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| 作者姓名： | 张国军 |
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| 作者单位： | 南京财经大学营销与物流管理学院,江苏南京210003 |
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| 摘 要： | 顾客导向时代的到来，突显了顾客的重要性。高价值顾客是企业重要的战略资产。本文就顾客资产价值的度量研究和顾客资产管理研究进行了回顾，并指出了目前研究中存在的问题和未来的研究方向。
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| 关 键 词： | 顾客资产 顾客资产价值 顾客资产管理 |
| 文章编号： | 1672-6049（2007）02-0062-03 |
| 收稿时间： | 2007-02-25 |
A Review of Customer Assets Management |
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| ZHANG Guojun.A Review of Customer Assets Management[J].Journal of Nanjing University of Finance and Economics,2007(2):62-64. |
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| Authors: | ZHANG Guojun |
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| Institution: | School of Marketing and Logistics Management, Nanjing University of Finance and Economics, Nanjing 210003, China |
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| Abstract: | As the customer-driven era's coming,customers have been given great attention to.The high value customers have become important strategic assets of their corporate.This paper reviews the measurement and the management of customer assets.Some problems in today's research and some direction in future research are also pointed out in this paper. |
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| Keywords: | customer assets customer equity customer assets management |
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