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Revitalizing weak industrial products |
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| Authors: | George J Avlonitis |
| Institution: | Department of Marketing, University of Strathclyde, Stenhouse Building, 173 Cathedral Street, Glasgow, Scotland G4-ORQ |
| Abstract: | The study reported in this article focuses on the policies and practices of industrial goods companies to revitalize weak products. The decision was found to be a multiple-stage sequential process that begins with “diagnostic” routine to identify the causes of a product's unsatisfactory performance and ends with the implementation of a corrective action that management believes could restore the product's health. |
| Keywords: | Address correspondence to: George J Avlonitis Department of Marketing University of Strathclyde Stenhouse Building 173 Cathedral Street Glasgow Scotland G4-ORQ |
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