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Positioning your product |
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| Authors: | David A. Aaker J.Gary Shansby |
| Affiliation: | 1. David A. Aaker is a professor of marketing University of California at Berkeley, USA;2. J. Gary Shansby a professor of marketing strategy, both at the University of California at Berkeley, USA |
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| 本文献已被 ScienceDirect 等数据库收录！ | |