晋江鞋业集群“造牌运动”的原因及启示

本文将晋江鞋业造牌运动的原因归纳为四个方面,分别是:附加值说、产业组织形态说、地区文化说和政府产业政策说。得出的启示是,晋江鞋业集群今后要把品牌塑造和技术研发相结合;要注重企业间的协作与互动,避免同质化的恶性竞争;要将品牌与晋江当地文化相结合,加强集群的本地根植性;在发挥政府在集群发展中的积极作用的同时,应该注意避免政府行为所可能带来的负效应。

Reasons and Inspirations of the Molding Brands Movement in the Footwear Industry Cluster of Jinjiang

In this test, we will comprehend the movement of molding brands in Jinjiang footwear industry cluster from four perspectives, that is, the added value, industry organization, district culture, and the industrial politics. From each perspective we will draw out some inspirations. For example, it is very important to combine the molding of brand image with the upgrade of the technology research; we should have the collaboration and interaction among the enterprises in mind to prevent the vicious competition which has been very serious by now; should embedded the band deeply into the local culture; should avoid the potential negative effects which will be done by the local government while they can certainly play an active role.