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企业规模扩张的战略选择:基于成本动因分析
引用本文:王凤燕.企业规模扩张的战略选择:基于成本动因分析[J].价值工程,2008,27(1):123-125.
作者姓名:王凤燕
作者单位:山东经济学院,济南,250014
摘    要:随着市场经济的发展,客观上需要企业锐意改革,不断进取,才能保证企业在日益激烈的市场竞争中取得竞争优势,而取得竞争优势的重要途径之一便是规模扩张。而企业规模则是一个重要的结构性动因,企业规模的扩张程度将引起结构成本的变动。本文主要从成本动因的角度,为投资者提供规模扩张的有效方式和途径,并分析了成本变动的原因。

关 键 词:战略选择  成本动因  集中化战略  多角化战略
文章编号:1006-4311(2008)01-0123-03

The Enterprise Scale Expands Strategic Choice:Analyzes Based on the Cost Agent
Wang Fengyan.The Enterprise Scale Expands Strategic Choice:Analyzes Based on the Cost Agent[J].Value Engineering,2008,27(1):123-125.
Authors:Wang Fengyan
Abstract:Along with the market economy development,on objective needs the enterprise firm will to reform,unceasingly enterprising, can guarantee the enterprise has the competitive advantage day by day in the intense market competition,but obtains one of competitive advantage important ways then is the scale expansion.But the enterprise scale will be an important constitutive agent, the enterprise scale expansion degree causes the structure cost change.This article mainly from the cost agent angle ,is the investor provides the effective way and the way which the scale expands, and has analyzed the cost change reason.
Keywords:strategic choice  cost agent  centralized strategy  multiple-angle strategy
本文献已被 CNKI 维普 万方数据 等数据库收录!
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