| 浅析农产品品牌营销策略 |
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| 引用本文： | 龚莹. 浅析农产品品牌营销策略[J]. 商品储运与养护, 2013, 0(12): 151-152 |
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| 作者姓名： | 龚莹 |
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| 作者单位： | 江西财经大学工商管理学院,江西南昌330013 |
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| 摘 要： | 农产品的品牌营销对提升我国农产品的国内外竞争力具有很重要的意义。文中首先探讨了对农产品进行品牌营销的重要意义,然后通过分析我国农产品品牌营销的现状,提出几点农产品品牌营销的策略。
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| 关 键 词： | 农产品 品牌 营销策略 |
Analysis of the Brand Marketing Strategy of Agricultural Products |
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| GONG Ying. Analysis of the Brand Marketing Strategy of Agricultural Products[J]. Storage Transportation & Preservation of Commodities, 2013, 0(12): 151-152 |
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| Authors: | GONG Ying |
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| Affiliation: | GONG Ying (School of Business Administration, Jiangxi University of Finance and Economics, Nanchang 330013, China) |
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| Abstract: | Brand marketing of agricultural products has very important significance to promote our agricultural products competitiveness at home and abroad. This paper first discusses the important significance of the brand marketing of agricultural products, and then puts forward some agricultural products brand marketing strategies through the analysis of the present situation of brand marketing of agricultural products in China. |
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| Keywords: | agricultural product brand marketing strategy |
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