Socialization Tactics of New Retail Employees: A Pathway to Organizational Commitment |
| |
| Authors: | Chuanyi Tang Yongmei Liu Hyunjoo Oh Barton Weitz |
| |
| Institution: | 1. Department of Marketing, College of Business & Public Administration, Old Dominion University, Norfolk, VA 23529, United States;2. Department of Management and Quantitative Methods, College of Business, Illinois State University, Normal, IL 61790, United States;3. David Miller Retailing Education and Research Center, Warrington College of Business Administration, University of Florida, Gainesville, FL 32611-7153, United States;4. Department of Marketing, Warrington College of Business Administration, University of Florida, Gainesville, FL 32611-7153, United States |
| |
| Abstract: | To address the prevailing issue of high turnover and low employee commitment in the retail industry, this study explores the role of newcomers’ individual differences and proactive socialization tactics in developing employee organizational commitment and reducing employee turnover. Based on data collected from 239 employees in a major U.S. retail store chain, this study found that individual differences, such as goal orientation and proactivity, are significantly related to employees’ choices of different socialization tactics, including inquiry, observation, and networking. The three tactics are associated with organizational commitment and furthermore employees’ actual turnover mainly through role clarity and attitudes toward a retail career. Among the three proactive socialization tactics, observation plays the most important role in the socialization process. |
| |
| Keywords: | Proactivity Goal orientation Socialization tactics Organizational commitment Turnover |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
