| 商业银行服务营销战略透析——以中国银行为例 |
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| 引用本文： | 曾体.商业银行服务营销战略透析——以中国银行为例[J].中国经贸,2008(20):65-66. |
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| 作者姓名： | 曾体 |
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| 作者单位： | 西安财经学院政治与行政学院,陕西西安710061 |
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| 摘 要： | 美国次贷危机波及全球金融体系、金融产品及金融衍生产品的受信度受到质疑。我国的商业银行受此冲击强度较小，很大程度上取决于银行战略眼光和营销运作的成功。本文从营销战略的角度，结合中国银行服务营销的运行状况，对中国银行发展走势及营销战略进行深度透析。
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| 关 键 词： | 营销策略 金融危机 营销创新 |
An Analysis of The commercial Bank＇s Service Marking strategic--Giving an example of Bank of China |
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| ZENG Ti.An Analysis of The commercial Bank＇s Service Marking strategic--Giving an example of Bank of China[J].China Business Update,2008(20):65-66. |
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| Authors: | ZENG Ti |
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| Institution: | ZENG Ti (Xi＇an Institute of Finance and Economics, Politics and Administration Institute, Shaanxi Xi＇an 710061) |
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| Abstract: | U.S. loan crisis spread to at the global financial system, financial products and financial derivatives of questionable reliability. China＇s commercial banks by the relatively small impact strength, to a large extent depend on the Bank of strategic vision and marketing success of the operation. From the perspective of marketing strategy, combined with the Bank of China＇s marketing services operation, the Bank of China on the development trend of marketing strategy and in-depth dialysis. |
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| Keywords: | Marketing Strategy financial crisis Marketing Innovation |
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